Re-imagining Animation: The Changing Face of the Moving Image
by Paul Wells and Johnny Hardstaff, Animation Academy, Loughborough University, UK. AVA Publishing SA Lausanne / Thames & Hudson, 2008. 192 pages, 200 colour images, 300mm x 220mm, paperback with flaps. ISBN: 978 2 940373 69 7
Re-Imagining Animation explores the changing nature of animation in the twenty-first century. Animation was once constructed frame-by-frame, one image following another, but now the creation and manipulation of the moving image has changed. With the digital revolution, what was once merely an adjunct of film has become central to the entire cinematic enterprise.
This title examines animation’s changing role through engagement with a series of contemporary moving-image works. Each case study looks at the entire creative process, the initial creative stimulus, through the development of an aesthetic and the technical production of the work, to the final outcome. Re-Imagining Animation addresses animation as part of a wider creative culture, analyzing its relation to cinema, design and art in general.
Readership: Required Reading Range (Module Reader)
Paul Wells is Professor of Animation at Loughborough University, UK. He has also lectured extensively in universities across the world on animation, and has spoken at numerous animation festivals and events. His special interests include animation and broadcasting, and he is a regular contributor to publications in the field of animation.
Johnny Hardstaff is an internationally established award-winning designer, film-maker and artist. He has written several books on gaming and produced innovative pop music videos for Radiohead, among others.
"The text contains very important and in-depth information for teachers, visual artists and graduate students. It pushes you to think about the changing aspects of this art form and industry. There is a lot to discover in this book." Naime Tasdemir, Istanbul Bilgi Univesity, Turkey